CAMI ORTIZ H. | NYC


I help mission-driven businesses and organizations design and scale human experiences rooted in authenticity and good intentions.

What I do in simple terms:

Visual Design
Brand Design
Design Strategy
Creative Ops
Project Management
Production


Get in touch


SELECTED PROJECTS

Lemme
→ Launch Content Design
→ Post Launch Content Design
→ Motion & Video Editing

Fiveable
→YouTube Ad Campaign
→UX/UI AP Score Calculator

Indie Health
→ Visual Identity

Misc
→ Bat/Dog
→ YNG Collective
→ Skin by Aspen
→ Yuuzbox
→ Illustration Work












Fiveable - AP Score Calculator UI/UX


Designed Fiveable’s new student favorite feature, increasing student engagement by 30% with a clear, motivating score predictor.  Created score predictor UI based on student needs, reducing pre exam stress and increasing retention by informing students how much to prep for exam points.



Score Rating Scale UI – Designed a scoring experience that motivated students rather than intimidated them, balancing clarity with encouragement to support continued learning.




Desktop UI Priority – Since 98% of students used the desktop version, I focused on designing a preview of the product with the legacy visual component system. Prioritizing desktop ensured the design met the needs of the majority of users while setting the stage for future improvements.

©Cami Ortiz 2025